Precision Vision was founded by Douglas Paul and his parents Norman and Florrie Paul in the early 1980s when they bought a small six-year-old optical store. Doug, being a store employee, saw the potential of expansion with some care and love. The Paul family renovated the store as a family, transforming the small shop into a cozy friendly space where customers feel at ease and comfortable trying on various fashionable eyewear.

It’s what you do with what you’ve got that counts,”Florrie Paul says, and that tried-and-true and straightforward formula has been the cornerstone to the store’s success over the years.

Precision Vision today is so much more than an Optometrist’s office where your prescriptions are merely filled. It’s a store designed to make every visit a pleasure, whether Caldwell, Montclair, Verona, NJ or Essex County, NJ area.

Innovative Design and Excellent Service

The Pauls recognized the potential for improvement immediately after they bought the store. They renovated the inside with the intention of creating a light, relaxed environment in which customers would feel comfortable browsing for eyewear and framed glasses. They included lots of natural light through bigger windows and innovative decoration to ensure that the facility became more appealing.

Eyewear frames and prescription glasses are also displayed with style and ease on specially designed rods, and holiday offerings provide that special something to the shop. From children’s frames to adult Eyewear frames, every display is carefully selected so that the frame shopping experience is easy and fun for everyone, whether you’re from West Caldwell, Fairfield, or Lincoln Park, NJ.

Precision Vision customer, Sandra Farro said, “I have been going to Precision Vision for years and I always have a fantastic experience there. I’d give them 10 stars if I could. Doug and Joanne truly go above and beyond in every aspect of their service. From the moment I walk in, I am always greeted with warm smiles and a genuine willingness to help. They are incredibly knowledgeable, super nice and they always take the time to understand my specific needs and offer expert advice with frames and lenses. The store also has an impressive selection of frames, from stylish designer options to more affordable, high-quality choices. The atmosphere is welcoming and relaxed. They always spend the time with each customer and never make you feel rushed. If you’re looking for a place where the people truly care about their customers and the quality of service is exceptional, Precision Vision is the place to go. They always do an amazing job and I highly recommend them!”

Kid-Friendly, Family-Oriented Experience

One of the highlights of Precision Vision is their focus on making the entire family feel at home. As a former founder of a cooperative day care nursery, Florrie created a special “children’s corner” that allows kids to relax and have fun while waiting for their own or their parents’ fittings. Filled with books, toys, and even a chalkboard, this area ensures that children have an enjoyable experience and even become excited to visit!

Florrie said, “It’s not just a matter of playing games with children; we want them to feel special. When the moment arrives for taking critical information about their eyewear or summoning them to tell them their new glasses have arrived, we always speak with the child individually, putting the spotlight on  him or her. This nice gesture enables fond memories of Precision Vision to be made for many years to come.”

Personalized Details and Budget-Friendly Décor

One of the things that sets Precision Vision eyewear showroom apart is their attention to detail and the personalized touches that they bring to each store. Because of Florrie’s creativity, the décor within their store is warm and budget-friendly. From old items found at garage sales to homemade seasonal vignettes, they bring the store home to our customers. You can find anything from a sled backdrop for winter to seashells for a summer beach display, and the plus side? The decorations are regularly updated to provide something new and exciting.

Eyewear for All Ages and Styles

At Precision Vision, buying glasses and trying one eyewear is not a chore—it’s enjoyable! They understand that trying on glasses can be intimidating at times, especially for little kids. So they make it a pleasant, non-intimidating experience. Their “Groucho Marx” frames with a big nose and mustache are an instant hit with the kids. Laughter puts them at ease and makes them easier to assist in choosing the correct frame for their lifestyle.

They also believe in providing excellent options to the customers, and that’s why they have a wide variety of frames for every age group. Whether you’re from the Caldwell’s, Essex Fells, Cedar Grove, or Wayne, NJ, they have a diverse range of eyewear frames to fit each face shape, fashion sense, and budget.

A Convenient Location for the Caldwell, NJ and Essex County, NJ Community

Conveniently located for those in Caldwell, West Caldwell, North Caldwell, and the surrounding communities, Precision Vision offers extended hours for your convenience. They’re open six days a week, with evening hours available to accommodate busy schedules.

Their focus is always quality, care, and excellent service, and they strive to ensure every customer leaves with eyewear that will enhance their life. From standard eye exams to prescription lenses to the latest in fashionable eyewear, Precision Vision is here for you.

Join them in Celebrating 44 Years of Exceptional Eye Care.

They would like to thank all of their loyal customers who have shopped with them over the years. They’ve been honored to be a part of the Caldwell, NJ’s community and nearby local New Jersey communities. They look forward to serving the residents of Caldwell, West Caldwell, Montclair, Verona, and all of Essex County, NJ for many years to come.

Now that they’re celebrating 44 years in business, they’re more committed than ever to providing the highest-quality eyewear, professional care, and personal touch you simply won’t find anywhere else. Visit them today and experience the Precision Vision difference.

A Final Thought about Eyewear

As Precision Vision celebrates 44 years of dedicated service to Caldwell and the surrounding communities, they invite you to experience the personalized, high-quality care that has made them a trusted name in eye care for over four decades. Whether you’re in need of a routine eye exam, stylish new eyewear, or expert advice, the team at Precision Vision is here to help you see your best.

Visit them today at 384 Bloomfield Ave, Caldwell, NJ 07006, and join the many satisfied customers over the years who have made Precision Vision their go-to for exceptional eye care services. Here’s to many more years of clear vision and happy smiles.